LRW Group Acquires Karma Agency

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LRW Group Acquires Karma Agency

New York – October 2019 – LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, announced its acquisition of Karma Agency, a strategic communications firm that specializes in brand management, marketing and public relations. The transaction represents LRW Group’s eighth add-on acquisition since Tailwind acquired the company in June 2015.

Founded in 1999 with roots in public relations, Karma Agency is a full-service, category-diverse communications firm specializing in brand strategy and digital communications, as well as advertising, design, reputation management, issues and crisis communications, and earned and social media. Entrusted with building brands and managing reputations, Karma has partnered with marquee national clients such as FMC, New York Philharmonic, Longwood Gardens, Nike, Penn Medicine, PNC Bank, the Philadelphia Orchestra, Simon Property Group, Trex, and University of Virginia.

“Karma Agency has a remarkable knack for attacking difficult brand challenges with exceptional creative and reputation management strategies,” said LRW Group CEO Dave Sackman. “By adding Karma’s strategic communications capabilities to our group, we’re meeting our aggressive commitment to offer clients more solutions to put world-class insights into action.”

LRW Group Action Division President Tom Bernthal said, “Every day we strive to connect deep human understanding with business impact. Adding Karma to our activation team creates immediate value for our clients and our clients’ stakeholders. Whether it’s bringing insights to life through a creative campaign or elevating awareness of a brand through public relations and thought leadership, Karma’s intellectual and creative agility will deliver undeniable impact.”

Karma comes to LRW Group with an award-winning team that includes senior marketing strategists; account managers focused on public relations, advertising and digital work; creative writers; art directors and designers. The company will continue to operate out of its Philadelphia headquarters.

“Today is a proud day for Karma. By joining LRW Group, we will bring our clients extensive resources across the marketing continuum,” said Karma Agency Founder and CEO, Kate Allison. “It is also exciting to know that the career opportunities for our talented and committed team will expand exponentially.”

Karma Agency President Caroline Kennedy added, “LRW Group gives Karma the capacity to create an even more powerful connection between insights and activation for our clients. We’re already in the business of deploying the power of brand to drive growth and align business strategy with market opportunities. LRW Group will accelerate that capability and strengthen our offering.”

About LRW
LRW is a leading provider of analytics-based marketing services to a broad range of Fortune 500 clients. LRW leverages sophisticated analytics and deep human understanding to provide insights, marketing activation, and execution, creating efficiency and ROI for clients. For more information on LRW, please visit

About Tailwind Capital
Tailwind Capital is a middle market private equity firm focused on growth-oriented investments in targeted sectors within healthcare, business services and industrial services. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic investments. Since inception, Tailwind has managed $3.6 billion of committed equity capital, and has invested in 41 portfolio companies and over 105 add-on acquisitions.