LRW Acquires Killer Infographics

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LRW Acquires Killer Infographics

New York – January 2019 – LRW Group, a portfolio company of Tailwind Capital, announced its acquisition of Killer Infographics, an award-winning visual communication agency. Killer designs visual content strategies across a diverse array of media to help its clients speak visually to the audiences who matter most. This transaction represents LRW’s sixth add-on acquisition since Tailwind acquired the company in June 2015.

Co-founded in 2010 by CEO Amy Balliett, Killer Infographics is a full-service visual communication agency specializing in visual strategy through motion graphics, interactive experiences, print design, data visualization, infographics, and more. Killer Infographics has partnered with world-class clients such as Adobe, Alaska Airlines, Amazon, Boeing, Cummins, Expedia, Microsoft and Zillow, and has received more than 30 awards for excellence in visual communication. The company will continue to operate out of its Seattle, Washington, headquarters and will receive executive guidance from Kelton Global, one of LRW’s portfolio companies.

“Killer Infographics has proven itself to be one of the best storytellers in the visual communication space,” said LRW Group CEO Dave Sackman. “Ever since the company popped up on our radar, we’ve been in awe of its ability to translate the most complex data stories into clear, informative and creative visuals. There’s no doubt that our clients will be as impressed with their fresh graphic interpretations as we are. We couldn’t be more ecstatic to welcome them, especially as LRW Group expands its digital marketing capabilities.”

Kelton Global CEO Tom Bernthal said, “We’re privileged that our work helps determine what comes next for so many brands, and we’re always looking to make the process of turning insights to action even more seamless. Building upon our capabilities in insights, strategy, communication, branding, and innovation, the team from Killer Infographics will play a key role in expanding Kelton’s design resources, creating compelling visual stories that inspire empathy, authentic connection, and actionable change. We’re excited for the immense possibilities this partnership will bring for our clients, their organizations and their customers.”

“My team and I are thrilled to become a part of LRW Group,” said Killer Infographics CEO Amy Balliett. “Killer is in the business of creating compelling visual narratives that drive audiences to action. We not only help our clients build effective visual strategies from the ground up; we work alongside them every step of the way, from ideation through execution. But great strategy and execution rely on game-changing insights, and LRW and Kelton are the best insights engines in the business. Thanks to this acquisition, Killer can now offer our clients a holistic suite of services that are unparalleled in the visual communication industry.”

About LRW
LRW is a leading provider of analytics-based marketing services to a broad range of Fortune 500 clients. LRW leverages sophisticated analytics and deep human understanding to provide insights, marketing activation, and execution, creating efficiency and ROI for clients. For more information on LRW, please visit

About Tailwind Capital
Tailwind Capital is a middle market private equity firm focused on growth-oriented investments in targeted sectors within healthcare, business services and industrial services. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic investments. Since inception, Tailwind has managed $3.6 billion of committed equity capital, and has invested in 39 portfolio companies and 90 add-on acquisitions.