Lieberman Research Worldwide Acquires Strativity Group

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Lieberman Research Worldwide Acquires Strativity Group

New York – February 2018 – Lieberman Research Worldwide (“LRW”), a portfolio company of Tailwind Capital, announced that it has acquired Strativity Group (“Strativity”). Strativity is global customer experience and culture design firm. This transaction represents the fourth add-on acquisition for LRW since Tailwind invested in the company in June 2015. Through these transactions, LRW has created a platform that leverages sophisticated data analytics and deep human understanding to deliver business impact for its clients.

David Sackman, Chairman and CEO of LRW, said, “CEOs are making customer experience a top priority and understand how customer experience fuels growth and increased profitability. We are excited about Strativity because its focus on business transformation complements our deep experience in brand strategy, innovation, and voice of the customer assessments. With Strativity on board, LRW can now offer clients a complete customer-centric ecosystem to help them unleash the power of their employees and brands to deliver exceptional customer experiences.”

Lior Arussy, founder and CEO of Strativity, commented, “We are on a mission to help our clients deliver exceptional performance and forge profitable relationships with their customers. We are thrilled to join the LRW group of companies to expand our offering with voice of the customer programs, deeper insights and powerful analytic capabilities. We also expect expanded opportunities for our employees. Both organizations address complementary aspects of the customer journey from brand building to segmentation to the path to purchase through to culture redesign, and ultimately, to the purposeful customer experience. Together we create a better solution and a faster path to change, execution and success.”

About LRW
LRW is a leading provider of consultative market research, data analytics, and data collection services to a broad range of Fortune 500 clients. LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest market research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW leverages its unique “so what?®” consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact across a wide range of industries. LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago, and Orange County. For more information, please visit

About Tailwind Capital
Tailwind Capital is a leading middle market private equity firm focused on growth-oriented investments in targeted sectors within industrial services, healthcare and business services. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic investments. Tailwind manages over $3 billion of committed equity capital, and has invested in 35 portfolio companies and over 55 add-on acquisitions.