The crisp geometric shapes in the new company logo communicate precision and quality, while the interlocking lines represent the connection to customers—much like a handshake. The typeface is strong and structural while also being clean, easy to read and modern. The foundational black and grey references the company's strength and commitment, while the vibrant blue captures the passion of its people.
The ASC portion of the new name communicates unity and reinforces that the company is a single organization that combines the best of both legacy companies.
Additionally, "Engineered Solutions" expresses that the company is a problem solver. For ASC Engineered Solutions, a solution answers challenges and is how the company delivers value. This value includes leveraging technology to make doing business easier, ensuring product availability, offering the broadest range of products and services in the industry and being a dependable partner.
Lastly, the company's tagline "Building connections that last™" comes from the legacy Anvil business. It is a nod to that heritage and a guarantee that the newly united company will bring forward the elements its customers appreciate. The tagline captures the essence of the brand, referring to both its products as well as the strong and lasting relationships vital to the organization.
Together, these brand elements assure customers that ASC is a solutions provider, focused on delivering a quality experience, every time.
ASC Engineered Solutions is defined by quality—in its products, services and support. With more than 1,400 employees, the company's portfolio of precision-engineered piping support, valves and connections provides products to more than 4,000 customers across industries, such as mechanical, industrial, fire protection, oil and gas, and commercial and residential construction. Its portfolio of leading brands includes ABZ Valve®, AFCON®, Anvil®, Anvil EPS, Anvil Services, Basic-PSA, Beck®, Catawissa, Cooplet®, FlexHead®, FPPI®, Gruvlok®, J.B. Smith, Merit®, North Alabama Pipe, Quadrant®, SCI®, Sharpe®, SlideLOK®, SPF/ Anvil® and SprinkFLEX®. With headquarters in Commerce, CA, and Exeter, NH, ASC also has ISO 9001:2015 certified production facilities in PA, TN, IL, TX, AL, LA, KS, and RI. For more information, visit www.asc-es.com.