Lieberman Research Worldwide Acquires Kelton Global

Home / news / Lieberman Research Worldwide Acquires Kelton Global

Lieberman Research Worldwide Acquires Kelton Global

New York – May 2018 – Lieberman Research Worldwide (“LRW”), a portfolio company of Tailwind Capital, announced that it has acquired Kelton Global (“Kelton”), an award-winning insights and strategy firm. This transaction represents the fifth add-on acquisition for LRW since Tailwind invested in the company in June 2015.

Kelton is known for utilizing a full suite of insights tools to solve branding, innovation, and marketing communications challenges for clients. Kelton built its reputation by delivering fully integrated, mixed-method insights work with a journalist’s flair for storytelling. Kelton has focused on developing its innovation, branding, and marketing communications teams to turn best-in-class consumer insights work into game-changing strategies for its clients. Tom Bernthal and Gareth Schweitzer will continue as CEO and President of the Kelton Division, respectively.

David Sackman, Chairman and CEO of LRW, said, “Kelton is a truly special company that shares our vision and cultural values, yet also has some areas of expertise that truly complement our key strengths. Together, the LRW and Kelton capabilities will enable us to deliver even bigger impact for our clients and create exciting opportunities for growth and development for our employees.”

Tom Bernthal commented, “Like us, LRW believes putting the customer first drives the most innovative, game-changing solutions. Both companies believe the future of insights-based consulting is method-agnostic, and winners in this space will combine sophisticated data analytics with downstream application. It’s that shared vision combined with a deeply held belief in creating best-in-class workplaces that brought us together.”

Gareth Schweitzer added, “LRW and Kelton have complementary skills and capabilities. What LRW has accomplished in marketing science, behavioral science, and global tracking is remarkable. We’re excited to bring these new capabilities to our clients. LRW’s scale, operational excellence and deep client relationships made LRW the best partner to help us achieve our growth goals.”

About LRW:
LRW is a leading provider of consultative market research, data analytics, and data collection services to a broad range of Fortune 500 clients. LRW is recognized as one of ten most innovative firms in its industry and is one of the 25 largest market research firms in the world. Since 1973, LRW has been providing its data-driven consulting services to management teams of top global brands on issues such as strategy, branding, communications, new product development, and customer experience. LRW leverages its unique “so what?®” consulting model, sophisticated marketing science capabilities and recent innovations in Pragmatic Brain Science® to deliver real business impact across a wide range of industries. LRW is headquartered in Los Angeles with offices in London, New York, Philadelphia, Chicago, and Orange County. For more information, please visit

About Tailwind Capital:
Tailwind Capital is a leading middle market private equity firm focused on growth-oriented investments in targeted sectors within healthcare, business and industrial services. Tailwind partners with experienced management teams and entrepreneurs to transform businesses through organic growth initiatives, acquisitions, and operational and strategic improvements. Since inception, Tailwind has managed over $3 billion of committed equity capital, and has invested in 37 portfolio companies and 60 add-ons.